The patch features the straightforward and cheeky text: “No Pick Up, No Fuck Up”. This phrase humorously highlights the principle that if you don’t pick up the target, then you’re not to blame for any subsequent mishaps. The “No Pick Up” part of the text is in a bright radar-screen neon green, screaming “Look here!” much like a target on a radar screen. In contrast, “No Fuck Up” is in a very dark grey, visible only up close. This sneaky design choice adds a layer of humour, as it represents the hidden, but real, consequences of missed targets. Think of it as the fine print of mission operations—there, but only if you care to look.

The No Pick-Up, No Fuck-Up is a 100% embroidered patch made for those who appreciate a bit of humour in their high-stakes roles.